Page MenuHomePhabricator

Create WMF-hosted unsubscribe page
Open, MediumPublic

Description

As is alluded to in T60373, WMF used to host our own unsubscribe form. There were some repeated bugs in December 2013 - January 2014, and we decided to use Silverpop's form as an emergency measure. 2 years later, we're still using it. The form is fine, but the url is:
https://www.pages04.net/wikimedia/WMFUnsubscribe/ ---- not a Wikimedia domain (Silverpop can't offer us a page at our own domain over https).

Now that we have our nifty click tracking system, we have wrangled almost all of the domain issues related to our emails. Is it possible for fr-tech to host our unsubscribe page again, so all of the links in our emails come from the same domain?

As a suggestion, Silverpop's forms can be embedded onto one of our own pages, so if needed, unsubscribes can continue to go through Silverpop's form. We just have to host the page in as many languages as we email, and make sure there is some sort of form validation.

Event Timeline

DStrine moved this task from Q3 2021-2022 to FY 2022-2023 on the Fundraising-Backlog board.
awight raised the priority of this task from Low to Needs Triage.Apr 12 2016, 8:38 PM
awight added subscribers: MBeat33, awight.

Unsetting priority, I think we need @CCogdill_WMF and @MBeat33 input here.

The links in bulk emails look highly sketchy (pages04.notwikimedia.com) and would benefit from WMF-ization. Document why we're still blocked on this, and plan tasks to fix our unsubscribe page.

I don't think we have any data to support user concern, and our unsubscribe
rates on emails are low. I think there are probably more important
priorities, unless this is fairly trivial work.

awight triaged this task as Medium priority.Apr 12 2016, 11:47 PM

It seems questionable to me that this has been deprioritised for years while WMF continues to do things like buy EV TLS certs (cf T204931) in an attempt to increase user trust. Users in many cases are (rightly) being actively trained to be careful about clicking on links in emails, and donors have noticed how suspicious these external domains look. And it's not just this, other Silverpop domains are being used for what appears to be very simple redirecting (click tracking?)

PS this is either a duplicate or a subtask of T99821: Spike: Use WMF-hosted unsubscribe page for Fundraising emails, make conditional opt-out options