In https://www.mediawiki.org/wiki/Topic:T7cyg64hzu6aop69 someone pointed out that the sentence "We found that the test group had a 3.64% higher probability of interacting with the page and was 1.07 times more likely to engage with the page than the control group." can be confusing to people who don't specialize in math.
People not well-versed in math will have a hard time translating the 1.07 into a recognition that engagement increased by 75. I proposed replacing "was 1.07 times more likely to" with "was 7% more likely to", but @mpopov expressed concerns that the percentage wording would mislead people into thinking it was a probability.
The goal of this task is to find wording that is:
- Accessible to people who are not specialists in math
- Unlikely to lead to misinterpretations
Perhaps this has already been "solved" by folks in the Analytics team?