As open source solutions are available for two-factor authentication (2FA), if the WMF were to host a solution for Wikimedia volunteers, and potentially any other members of the public looking for reliable 2FA apps, this might ease some doubts about the long term maintenance of some of the mobile application alternatives, and ensure that there was a firmly recommended app, without any fear of future advertising or that something dubious was going on with handling the data.
A potential out of the box solution is https://github.com/authy.
If the WMF has already rejected the idea of hosting a 2FA app for multiple platforms, it would be useful for that analysis could be published, showing why this does not fit the WMF strategy, would not be cost effective, or why third party solutions are strategically better for the community.