from Katie:
I have found something odd.
Looks like we've got something out there missing the utm_medium in the donation link.
It's picking up.
from Katie:
I have found something odd.
Looks like we've got something out there missing the utm_medium in the donation link.
It's picking up.
Update: Just kidding! This spike that was landing in an unknown category, is largely "MGAnnual_email". Apparently we decided to split this medium out from the regular "email" utm_medium, which probably makes sense. Wouldn't recommend changing it.