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Allow tracking of TWL partner references through strings
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Description

Some Wikipedia Library partners can't be tracked with URLs because they provide editors with a document via email, which has no URL to cite. Such references would be invisible to the tool if it only pulls exturlusage or ExternalLinksChange schema data to show citation information.

We should therefore find some kind of solution for tracking the number of times a string occurs across Wikipedia. For McFarland we currently track the string "McFarland & Company", which most editors will add to the |publisher parameter of their citation.