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Big English 2016 donation request for Wikimedia Foundation in the Explore feed
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Description

Using the new announcement system, lets do our first in app fundraiser. See parent ticket for general product requirements. This task is specifically for the fundraising appeal to be run as part of the 2016 Big English fundraiser.

Start date: 12:00 AM UTC December 15th
End date: 12:00 AM UTC December 21st

Message:
We'll get right to it: Today we ask you to help Wikipedia. We're sustained by donations averaging about $15. If we all gave $3, the fundraiser would be over in an hour.

Image URLs

Puzzle heart.png (1,125×450 px, 76 KB)

Android: https://commons.wikimedia.org/wiki/File:Puzzle_heart_with_Glyph.png
iOS: https://commons.wikimedia.org/wiki/File:Puzzle_heart.png

Call to action text:
Donate today

Privacy disclaimer text:
By submitting, you are agreeing to our donor privacy policy

Privacy URL:
https://wikimediafoundation.org/wiki/Donor_policy/en

Android target URL: https://donate.wikimedia.org/?utm_medium=WikipediaAppFeed&utm_campaign=Android&utm_source=app_201612_heartPuzzle
iOS target URL: https://donate.wikimedia.org/?utm_medium=WikipediaAppFeed&utm_campaign=iOS&utm_source=app_201612_heartPuzzle

Allowed countries: US, CA, GB, IE, AU, NZ

Event Timeline

JMinor renamed this task from Ask for donations for Wikimedia Foundation in the Explore feed to Big English 2016 donation request for Wikimedia Foundation in the Explore feed.Dec 6 2016, 11:58 PM
JMinor triaged this task as High priority.

Message is taken from cell E19 of https://docs.google.com/spreadsheets/d/1uWo7sS8qmVU0LMcnCAr3EZvgJjhLjYLbwSuQBY8gmsA/edit#gid=0

This uses $ and $dollar amounts, but since we don't support per country targeting (only whitelisting for compliance) this might be a bit US biased but seemed the best fit and most international (other copy says things like "Hello US readers...", etc.

Change 327224 had a related patch set uploaded (by Fjalapeno):
Add EN Donation Announcements

https://gerrit.wikimedia.org/r/327224

Change 327224 merged by jenkins-bot:
Add EN Donation Announcements

https://gerrit.wikimedia.org/r/327224

Out of curiosity, why are we using two different images for iOS and Android?

deploy/2016-12-14/ae1d3c23 (deployed on Dec 14, 2016 at 1:13 PM PST)

Since this is cached in proxies for up to 4 hours after the deploy it may take a bit longer to see the update. From my browser I can see the update now: https://en.wikipedia.org/api/rest_v1/feed/announcements.

Leaving this task open for now since there is a question for design or PMs.

@Josve05a For our Android app, we decided that an image with a subtle gray gradient, as well as the text glyphs in the image, will look better in our (Android's) presentation of the feed, and appeal more to our audience.

Too bad I live in Sweden and will not see this :/

bearND claimed this task.

Change 327517 had a related patch set uploaded (by Fjalapeno):
Re-add p tags for iOS - needed for proper spacing

https://gerrit.wikimedia.org/r/327517

Layout-wise everything looks good on Android

Change 327517 merged by jenkins-bot:
Re-add p tags for iOS - needed for proper spacing

https://gerrit.wikimedia.org/r/327517