The value "wikimedia" in the project_family field [1] of these tables field does not correspond to an actual project family. Rather, it measures uniques for an accidental agglomerate of multilingual wikis including Commons, Wikispecies, Meta, Incubator, various chapter wikis etc., mixing content and non-content domains.[2]
The reason appears to be that in T138027 the WMF-Last-Access-Global cookie was indiscriminately attached to the second-level domain for all projects, instead of to commons.wikimedia.org, species.wikimedia.org, meta.wikimedia.org etc. in case of these non-language domains.
To resolve this bug, we should change the WMF-Last-Access-Global cookie to the third-level domain in these cases and adjust the queries accordingly.
(Alternatively, we could remove the invalid "wikimedia" data from the tables by excluding the *.wikimedia.org domains in the queries and instead rely on the sum of desktop+mobile per-domain uniques as a substitute for these projects. But to avoid setting unnecessary cookies, we would then want to remove the WMF-Last-Access-Global cookies entirely, so either way VCL changes are unavoidable.)
e.g.: SELECT year, month, project_family, SUM(uniques_estimate) AS uniques FROM wmf.unique_devices_per_project_family_monthly WHERE year=2017 AND month = 7 GROUP BY year, month, project_family ORDER BY year, month, uniques DESC LIMIT 1000; year month project_family uniques 2017 7 wikipedia 1361541637 2017 7 wiktionary 42151695 2017 7 wikibooks 10034165 2017 7 wikimedia 8246011 2017 7 wikiquote 7673965 2017 7 wikisource 5342708 2017 7 wikivoyage 1823467 2017 7 wikidata 1649678 2017 7 wikiversity 1527796 2017 7 wikimediafoundation 1194439 2017 7 mediawiki 633302 2017 7 wikinews 512712 12 rows selected (110.212 seconds)
cf.: SELECT DISTINCT domain FROM wmf.unique_devices_per_domain_monthly WHERE year=2017 AND month = 7 AND domain LIKE '%wikimedia.org'; domain ar.m.wikimedia.org ar.wikimedia.org bd.m.wikimedia.org bd.wikimedia.org be.m.wikimedia.org be.wikimedia.org br.m.wikimedia.org br.wikimedia.org ca.m.wikimedia.org ca.wikimedia.org cn.m.wikimedia.org cn.wikimedia.org co.m.wikimedia.org co.wikimedia.org commons.m.wikimedia.org commons.wikimedia.org dk.m.wikimedia.org dk.wikimedia.org ec.wikimedia.org ee.m.wikimedia.org ee.wikimedia.org fi.m.wikimedia.org fi.wikimedia.org il.wikimedia.org incubator.m.wikimedia.org incubator.wikimedia.org meta.m.wikimedia.org meta.wikimedia.org mk.m.wikimedia.org mk.wikimedia.org mx.m.wikimedia.org mx.wikimedia.org nl.m.wikimedia.org nl.wikimedia.org no.m.wikimedia.org no.wikimedia.org nz.m.wikimedia.org nz.wikimedia.org outreach.m.wikimedia.org outreach.wikimedia.org pl.m.wikimedia.org pl.wikimedia.org pt.m.wikimedia.org pt.wikimedia.org rs.m.wikimedia.org rs.wikimedia.org ru.m.wikimedia.org ru.wikimedia.org se.m.wikimedia.org se.wikimedia.org species.m.wikimedia.org species.wikimedia.org tr.m.wikimedia.org tr.wikimedia.org ua.m.wikimedia.org ua.wikimedia.org wb.m.wikimedia.org wb.wikimedia.org 58 rows selected (28.176 seconds)