@Addshore The campaign tags in the tast description do not differ in tracking banner impressions OR banner cliciks, right?

@Stefan_Schneider_WMDE Thank you very much, Stefan. This really helps avoiding the confusion near the onset of the campaign.

The campaign tags to track banner impressions should not differ from any other campaign tags; I have separated them into two groups above just to remind you that they were different in the test phase and to make sure you will double-check everything (where suffixes "a", "b", "c", "d", and "e" were used). Again: thank you very much.

IMPORTANT

By making our users potentially land at thee different places in the https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/JetztMitmachen page - depending upon the banner they click on - you have changed the campaign evaluation design. A question for you:

• (A) do we want to treat the actions of landing on the three different parts of the https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/JetztMitmachen page as if users see three different things (i.e. as if they have arrived on three different landing pages, in spite of the fact that they only land on different places of the same page) , OR

• (B) do we want to treat the actions of landing on the three different parts of the https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/JetztMitmachen as conceptually one and the same thing (i.e. as if they land on one and the same landing page).

If (A), the campaign evaluation design needs to be changed; if (B), it does not.

Feedback, please, and thanks again.

@GoranSMilovanovic Thanks for being specific again.

I'll double check that with the team and get back to you latest on Thursday. I guess the answer is not time critical for the start of the campaign, but for the end of the campaign.

@Stefan_Schneider_WMDE Exactly. The structure of the dataset allows us to formulate any of the two versions of the research design and evaluate it. In fact, we can do both.

In T177110#3648236, @Stefan_Schneider_WMDE wrote:

@Addshore The campaign tags in the tast description do not differ in tracking banner impressions OR banner cliciks, right?

Nope.

@Addshore So, they are the same :)

@Stefan_Schneider_WMDE Discard my question on the research design (whether we treated the Landing Page for bt1, bt2, bt3 as one and the same, or not). It does not introduce any relevant changes in the evaluation design.

@GoranSMilovanovic OK

@GoranSMilovanovic
We made a minor correction to the link and changed the position of the campaign tag with the position of the anchor. The campaign finally started with these links:

(bt1 - pictures/blue)
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/JetztMitmachen?campaign=wmde_abc2017_bt1#Bebildern
(bt2 - articles/pink)
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/JetztMitmachen?campaign=wmde_abc2017_bt2#Aktualisieren
(bt3 - sources/green)
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/JetztMitmachen?campaign=wmde_abc2017_bt3#Belegen
(gib_lp - orange)
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/Mach_mit?campaign=wmde_abc2017_gib_lp
(gib_rg - orange)
https://de.wikipedia.org/wiki/Spezial:Benutzerkonto_anlegen?campaign=wmde_abc2017_gib_rg

Ok: introducing the changes in R and testing.

@Stefan_Schneider_WMDE @Addshore @kai.nissen

`SELECT uri_query FROM webrequest
WHERE uri_host = 'de.wikipedia.org'
AND uri_path = '/beacon/impression'
AND year = 2017
AND month = 10
AND day = 5`

collects every banner impression from de.wikipedia.org, and then grepl() finds nothing with abc2017 there.

Banner name != Campaign name

{
  "http_status": "204",
  "http_method": "POST",
  "uri_host": "de.wikipedia.org",
  "uri_path": "\/beacon\/impression",
  "uri_query": "?country=DE&anonymous=true&project=wikipedia&db=dewiki&uselang=de&device=desktop&debug=false&randomcampaign=0.0029810286681392073&randombanner=0.38407824122234924&recordImpressionSampleRate=1&status=banner_shown&statusCode=6&campaign=C17_WMDE_Test_08&campaignCategory=fundraising&campaignCategoryUsesLegacy=true&bucket=1&bannersNotGuaranteedToDisplay=true&banner=B17WMDE_08_170928_var&bannerCategory=fundraising&alterFunctionMissing=true&result=show",
  "content_type": "-",
  "referer": "https:\/\/de.wikipedia.org\/wiki\/Wikipedia:Hauptseite"
}

Banner names can be found @ https://meta.wikimedia.org/w/index.php?title=Special:CentralNotice&subaction=noticeDetail&notice=WMDE_Editor_Fall_2017

The banner names on https://meta.wikimedia.org/w/index.php?title=Special:CentralNotice&subaction=noticeDetail&notice=WMDE_Editor_Fall_2017 are not in accordance with the banner names as they were stated and confirmed in this ticket.

What has happend?

@Addshore @Stefan_Schneider_WMDE

The comment you have linked to talks explicitly about "campaign tags" not banner names.

It looks like what should actually be in the task description is "The BANNER NAMES to trace the banner impressions from wmf.webrequest." not "The campaign tags to trace the banner impressions from wmf.webrequest."

Well, I did have the following point, didn't I ...

• The campaign tags to trace the banner impressions from wmf.webrequest.

Nevermind. The code is changed, running tests again.