BT1 - Specific Task Banner wmde_abc2017_bt1 (blue):
Text: You can make Wikipedia more vivid! CTA: Learn how to add pictures to articles
The landing page text briefly explains how to add pictures to articles and provides a video. The focus is not to upload new images but to include them in articles. However both is fine. Either way these users make an edit which involves file linking to Commons.
BT2 - Specific Task Banner wmde_abc2017_bt2** (pink)
Text: You can improve the accuracy of Wikipedia! CTA: Learn how to improve articles
The landing page leads to a category which lists articles who need improvement. So ideally edits were made to articles (formerly) in this category.
BT3 - Specific Task Banner wmde_abc2017_bt3 (green)
Text: You can improve the reliability of Wikipedia! CTA: Learn how to add citations
The landing page leads to a page which lists a number of pages who include a certain template. So ideally edits were made to pages who have or had this template.
GIB - General Inviation Banner
Text: Contribute to Wikipedia CTA: Create a user account
no specific task