When testing filters, its not always easy/productive to keep refreshing the filter's log to see new hits - I think it would be helpful to have a per-user "notify me when this filter hits" option.
This would obviously only be helpful on low volume filters, or when testing a filter - perhaps the per-user "notify me" option would be temporary to guard against it being left on and generating too many notifications, or would automatically disable once you have x new echo notifications?