The fundraising team would like to run mobile app banners as part of the Big English 2017 campaign, launching November 28th.
As @jrobell previously mentioned: Donation numbers were low last year and given that we can't do any real A/B testing, we all agree not to spend signifiant design resources on it.
I understand that @JMinor is responsible from the tech side. We would like to further explore the following ideas, but weren’t quite sure if it’s feasible within the time given from a technical point of view.
- The „Nag“ (a fixed header, footer or side element) is extremely effective in all of our web banners. Here’s an example banner with a nag (close the banner first and scroll down). We would like to incorporate such an element into our mobile app banners too. Is that feasible within the given time, e.g. with an existing standard element on both iOS and Android?
- One other thing that we saw working our web banners is usage of simple variables in the copy. Specifically we’re interested to incorporate these variables:
- „Dear Readers in the %COUNTRY%,
- „This %WEEKDAY%, we ask you to help Wikipedia.“
If we don’t have time for these ideas, we will just use last years work as a template and replace imagery and copy.
@RHo mentioned she’s also exploring on creating an animated gif for the feed and sees potential, since it’d stand out in the card feed.
In terms of copy, I highly encourage @jrobell @spatton @TSkaff to weigh in here. What are your thoughts on length, style and the aforementioned variables (%COUNTRY%, %WEEKDAY%) of it? Feel free to add your suggestions in this card.
Thanks everyone for your participation.
- Stats from 2016's campaign
- Requirements for App Feed Fundraising
- Phabricator Task "Big English 2016 donation request for Wikimedia Foundation in the Explore feed"
- Brainstorming doc for 2017
- InVision Design Mockups
- Big English '16 Quality & Quant report
- Stickers / Illustrations from iA
- Copy used in 2016: We'll get right to it: Today we ask you to help Wikipedia. We're sustained by donations averaging about $15. If we all gave $3, the fundraiser would be over in an hour.