Hypothesis
Localized graphics in the Play store can help users understand the app better and potentially increase install rates.
Particularly for the Multilingual focus of this release, it is particularly desirable to test whether localization positively affects app installation.
Proposed
- UPDATE localize graphics for the languages which the Android team speaks and for which a translated store listing already exists. Namely for the following:
- de
- zh (Traditional)
- ru
- es
- hi
- Run an app store experiment on 5 languages in mid-to-large sized markets
Translations to the Play store listing, release text, and graphics, for the following languages:
- FR
- IT
- JP
- HE
- KO
POPULATE IN THIS SPREADSHEET: https://docs.google.com/spreadsheets/d/1oz23j3zFPo5HKFEvucCEWtXWZ28QlT4ewaOxxDW8bCM/edit#gid=0
Translated strings required for the following screens
Note: Screen 4 has updated copy for the multilingual release
| Phone asset | Screen 1  | Screen 2  | Screen 3  | Screen 4  | Screen 5  | Screen 6  | Screen 7  | Screen 8  |
|---|---|---|---|---|---|---|---|---|
| EN - Icon caption | APP THEMES | SYNCED READING LISTS | IN THE NEWS | SEARCH IN ALL YOUR LANGUAGES | BECAUSE YOU READ | RANDOMIZER | NEARBY | EXPLORE FEED |
| EN - Description | Read comfortably at night | Save articles for offline <br/>NEW: Sync lists across devices! | Learn about current events | Read in almost 300 languages <br/>NEW: Set multiple app languages | Get reading recommendations | Flip through random articles | Explore places near you | Customize your feed |
| Tablet asset | Screen 1  | Screen 2  |
|---|---|---|
| EN - Icon caption | TABLET LAYOUT | TABLET LAYOUT |
| EN - Description | Improved article reading experience | Explore more on tablet devices |