| R | Zack, Ravi, Satdeep |
| A | Dan |
| C | Hindi community team |
| I | |
Task Description
Complete post-campaign survey in Madhya Pradesh
Acceptance Criteria
- Survey is complete
- Raw results are in
- High-level analysis complete
Description
Description
| Status | Subtype | Assigned | Task | ||
|---|---|---|---|---|---|
| Resolved | ZMcCune | T193292 [EPIC] Hindi awareness campaign | |||
| Resolved | satdeep_gill | T193293 Deliver report of Hindi marketing campaign | |||
| Resolved | • DFoy | T193295 Endline phone survey of Hindi speakers in Madya Pradesh |
Event Timeline
Comment Actions
Results are in. From @DFoy's analysis:
Followup awareness of Wikipedia among the general public: 31% (2% MOE)
Baseline awareness was 27% (1.83% MOE)
General public who saw the video: 7.5%
25% of the general public saw it on television
25% of internet users who saw video saw it television - 75% internet
Internet users who saw the video: 9% (2.3 MOE)
Awareness of Wikipedia among internet users: 40% (2.3% MOE)
Baseline was 33% (2.18% MOE)
7% boost - At least 3% beyond MOE
Internet users who heard of Wikipedia found out:
A few months ago: 22%
A year ago: 23%
Internet users who had not heard of Wikipedia who saw the video: 5%
6% of internet users said they learned about Wikipedia from this video, only about 3% also initially answered that they had heard of Wikipedia before this call (recollection/accuracy)?
Comment Actions
If I'm looking at this correctly, sssuming 7.5% view rate within 73M population: 5,475,000 people saw the videos. Does that jive with our view data?