As part of the success metrics identified for Content Translation version 2, we want newcomers to use the tool more regularly.
We want to measure the percentage of (new) editors that completed their second translation in a month.
- We want to have separate measurements for (a) "new editors", and (b) "existing editors" as a reference.
- New editors are defined as users that created their account during the last 6 months (the initial criteria user for new editor experiences research). A user starting multiple translations, should be counted only once.
- 30 days is the period considered for retention. For example, February stats will count the editors that published their second translation if they had made their first translation in the previous 30 days (a period covering part of January and February for the example).
An example representation is shown below, where the percentage of newcomers that complete their second translation each month increases, showing that the retention of users improves over time (less users abandon the tool after their first contribution).