NOTE: This is a generic placeholder for analytics work to measure the updated app and article naivgation overhaul, and may need to be broken up into different parts.
How do we measure the success of the new app and article nav design?
Given the goals of this update are to (a) make article reading more of a 'primary destination', and (b) improving the experience when navigating and taking action within articles; some metrics to measure for success may include the following.
- Increased daily average users (being able to access more content they want to read)
- Longer average time spent in the app
- Increase in interactions with articles (eg. saved articles in lists)
- Deeper [1] user sessions with more switching between article reading and exploratory actions
- Ideally, compare per session data from users pre- and post-change
- No drop in usage of other parts of the app (feed, nearby, reading lists, etc)
[1] By "deeper", I mean more articles read per session, regardless of bouncing between feed or article rabbit-holing