Page MenuHomePhabricator

define & share tracking information
Closed, ResolvedPublic

Description

We will use one landingpage with different anchors:

landingpage link
First Landingpage
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/Neue_Ehrenamtliche/FAQ

Second Landingpage
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia

campaign tags
There will be 2 banners with just different texts. There will be an a/b-testing of the texts.
Banner 1: ?WMDE_neweditors_summer2018_1 (FAQ Nr. 2: who can write in WP)
Banner 2: ?WMDE_neweditors_summer2018_2 (FAQ Nr. 5: Is there a Wikipedia office?)
Banner 3: ?WMDE_neweditors_summer2018_3 (FAQ Nr. 11: Protection from misuse)

additional tag added on Fr. 04. Aug 15:10 CEST to the buttons on the first landingpage that lead to the second landingpage:
?campaign=WMDE_neweditors_summer2018_LP2

landingpage including the campaign tag and anchor
Banner 1: https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/Neue_Ehrenamtliche/FAQ?campaign=WMDE_neweditors_summer2018_1#Wer-darf-schreiben
Banner 2: https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/Neue_Ehrenamtliche/FAQ?campaign=WMDE_neweditors_summer2018_2#Wikipedia-Buero
Banner 3: https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/Neue_Ehrenamtliche/FAQ?campaign=WMDE_neweditors_summer2018_3#Schutz-vor-Missbrauch

Event Timeline

@kai.nissen Do we need campaign tags on the first (link to second landing page) or second landingpage (links to registration/training modules)? I do not see any in the previous landingpage so I guess no. But want to make sure everything is in place

@GoranSMilovanovic The close button of the banners trigger a WMDEBannerEvent with a chance of 1%.

e. g.:

{
	bannerName: "WMDE_neweditors_summer2018_1",
	bannerAction: "banner-closed",
	eventRate: 0.01
}

@Stefan_Schneider_WMDE If I remember correctly, we agreed on having campaign tags only in the banners and letting request log processing magic do the rest. But I think, @GoranSMilovanovic wanted to check feasability first.

@kai.nissen Please let me rephrase in order to see if I understand you correctly: any WMDEBannerEvent - hitting the close button, in this case - is sampled with p = .01?

This open task is associated to a project for Summer 2018 (six months ago). Any updates? Is this task still valid? Should it be associated to a project that's not in the past?