We will use one landingpage with different anchors:
landingpage link
First Landingpage
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/Neue_Ehrenamtliche/FAQ
Second Landingpage
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia
campaign tags
There will be 2 banners with just different texts. There will be an a/b-testing of the texts.
Banner 1: ?WMDE_neweditors_summer2018_1 (FAQ Nr. 2: who can write in WP)
Banner 2: ?WMDE_neweditors_summer2018_2 (FAQ Nr. 5: Is there a Wikipedia office?)
Banner 3: ?WMDE_neweditors_summer2018_3 (FAQ Nr. 11: Protection from misuse)
additional tag added on Fr. 04. Aug 15:10 CEST to the buttons on the first landingpage that lead to the second landingpage:
?campaign=WMDE_neweditors_summer2018_LP2
landingpage including the campaign tag and anchor
Banner 1: https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/Neue_Ehrenamtliche/FAQ?campaign=WMDE_neweditors_summer2018_1#Wer-darf-schreiben
Banner 2: https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/Neue_Ehrenamtliche/FAQ?campaign=WMDE_neweditors_summer2018_2#Wikipedia-Buero
Banner 3: https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/Neue_Ehrenamtliche/FAQ?campaign=WMDE_neweditors_summer2018_3#Schutz-vor-Missbrauch