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Description

User Journey:
Journey01: Banner -> Landingpage 01 (lp1) -> local pages -> registration
Journey02: Banner -> Landingpage 01 (lp1) -> learn wikipedia (wiki page) -> registration

landingpage link (lp1)
First Landingpage
https://de.wikipedia.org/wiki/Wikipedia:Wikipedia_vor_Ort_2018

Second Landingpage (learn wikipedia)
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia

campaign tags
There Will be two different campaign tags for people coming from the banner and from the newsletter:
Banner (desktop): ?campaign=WMDE_neweditors_autumn_2018_lp1
Banner (mobile): ?campaign=WMDE_neweditors_autumn_2018_lp1m
Newsletter: ?campaign=WMDE_neweditors_autumn_2018_lpn
This two campaign tags will be added to the landingpage link (lp1) https://de.wikipedia.org/wiki/Wikipedia:Wikipedia_vor_Ort_2018