We will reuse the landingpage we used in our last campaigns:
landingpage link
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia
campaign tag
There will be 2 (identical) banners with just different messages. One message will adress getting new editors. This Link to the New Editors Landing Page should contain the following campaign tag:
Banner: ?campaign=WMDE_2019_thx (banner text to learn wikipedia)
The campaign tag is the same in both banners, the banner names slightly differ by a suffix:
Banner Name | Campaign Tag |
---|---|
WMDE_2019_thx_dskt_ctrl | WMDE_2019_thx |
WMDE_2019_thx_dskt_var | WMDE_2019_thx |
WMDE_2019_thx_ipad_ctrl | WMDE_2019_thx |
WMDE_2019_thx_ipad_var | WMDE_2019_thx |
WMDE_2019_thx_mob_ctrl | WMDE_2019_thx |
WMDE_2019_thx_mob_var | WMDE_2019_thx |
landingpage including the campaign tag
Banner: https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia?campaign=WMDE_2019_thx
Detailed Tracking Information you can find in this doc.
Campaign start: 01.01.2019