Output 1.1: Data consumer gap analysis
(see 2018-2019 Audiences Annual Plan section on the Better Use of Data Program)

Identify the set of challenges that impede the Audiences department from data-driven decision making. List the specific needs of the Audiences team for data collection and deliverable creation, written as requirements for technology changes and additions. Include needs around instrumentation, controlled experiments, data access, and visualization capabilities. In addition to technology changes, also identify any needed process improvements.

Part of Outcome 1: Assess and communicate needs
(see 2018-2019 Audiences Annual Plan section on the Better Use of Data Program)

The Technology team, and particularly Analytics Engineering will have a clear understanding of the data collection, storage, analysis and communication needs of the Audiences department, and the two departments will have improved mutual understanding of which teams will work on these areas in the future.

Because the annual plan description for Output 1.1 is somewhat complicated, here it is adapted into a list.

• Identify the set of challenges that impede the Audiences department from data-driven decision making.
• List the specific needs of the Audiences teams for data collection and deliverable creation, written as requirements for:
  • Process improvements
  • Technology changes and additions, including needs around
    • Instrumentation
    • Controlled experiments
    • Data access
    • Visualization capabilities