Output 1.2: Reporting technology evaluation
(see 2018-2019 Audiences Annual Plan section on the Better Use of Data Program)

Assemble a document with a deep dive into the visualization capabilities needed by Audiences product managers and product analysts, evaluating different technology options and their pros and cons.

Part of Outcome 1: Assess and communicate needs
(see 2018-2019 Audiences Annual Plan section on the Better Use of Data Program)

The Technology team, and particularly Analytics Engineering will have a clear understanding of the data collection, storage, analysis and communication needs of the Audiences department, and the two departments will have improved mutual understanding of which teams will work on these areas in the future.