- Create a suggestion for newsletter management
- Create a template in Mailchimp
- Import e-mail addresses to Mailchimp
- Add subscribe to newsletter add on to webpage
- Reactive the newsletter page on the wiki
Mailchimp has limited the number of audiences allowed with a free account to one. We have more than one audience because we created them before this limit was set. Mailchimp recommends having one audience and maintaining it by using tags or segments. We might want to delete some of our old audiences later on. For now, I used an old test audience and renamed it Wikimedia Sverige Nyhetsbrev and imported e-mail addresses to this. I've added the tag Nyhetsbrev to all audience members and the tag Test to some employees at WMSE.
The e-mail addresses imported are from Zynatic, from a search for Privatpersoner and a search for Organisationer. For Privatpersoner e-mail address, first name and last name was imported. For organisations, organisation name was imported as last name (the same way we handle it in Zynatic). The audience in Mailchimp contains 548 contacts, of which some employees at WMSE are duplicates because I added people with the tag Test manually with their work e-mail address, and they have their personal e-mail address in Zynatic.
If we choose the latter then we need to make sure our phrasing around forms on our webpage encompasses this (current suggestion doesn't).
If we choose the former then it depends on how such a page looks. Does it no longer feel like a WMSE page?
One option is to link to the sign up form. It's just a form, so it doens't look like our website, but it doesn't look like another website either.
Another option is to create a landing page, which gives us more options, like adding pictures.
We can embedd a form, Mailchimp let's us create a form and copy the code.
So a landing page on mailchimp.com?