Engagement emails: email examples
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Description

As @RHo works on designs for engagement emails, we are looking at examples emails from other websites and software to learn some best practices. While our team is able to find many from the English-speaking world, we want to be mindful of differences between cultures.

This task is for our ambassadors to provide examples of emails they receive from Czech and Korean software that do any of these things:

Encourage you to verify your email address.
Welcome you to the website.
Give you suggestions of things to do.
Ask you to come back after an absence.
Tell you about the impact you've had.

Please forward the example emails to @Trizek-WMF, @RHo, and @MMiller_WMF. This will allow us to paste text into Google Translate if needed.

This task is for coordination.

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Status	Assigned	Task
Open	None	T213986 [EPIC] Growth: Engagement emails
Declined	None	T214216 Community Relations support for engagement emails
Resolved	Trizek-WMF	T214085 Engagement emails: email examples
Resolved	Urbanecm_WMF	T214163 Engagement emails: email examples from Czech services
Resolved	RHo	T214165 Engagement emails: email examples from Korean services

Event Timeline

MMiller_WMF created this task.Jan 17 2019, 9:03 PM

Restricted Application added subscribers: Urbanecm, revi. · View Herald TranscriptJan 17 2019, 9:03 PM

JTannerWMF moved this task from Inbox to Upcoming Work on the Growth-Team board.Jan 17 2019, 9:05 PM

Trizek-WMF triaged this task as Medium priority.Jan 18 2019, 1:47 PM

Trizek-WMF mentioned this in T214163: Engagement emails: email examples from Czech services.

Trizek-WMF mentioned this in T214165: Engagement emails: email examples from Korean services.

Trizek-WMF added a project: CommRel-Specialists-Support (Jan-Mar-2019).

Trizek-WMF updated the task description. (Show Details)

Trizek-WMF updated the task description. (Show Details)Jan 18 2019, 1:49 PM

MMiller_WMF added a subtask: T213547: Community Relations support for the help panel project.Jan 18 2019, 11:33 PM

MMiller_WMF removed a subtask: T213547: Community Relations support for the help panel project.

MMiller_WMF added a parent task: T214216: Community Relations support for engagement emails.

Copied from email:

Hello

Any email from a service that:

  - Encourage you to verify your email address.
  - Welcome you to the website.
  - Give you suggestions of things to do.
  - Ask you to come back after an absence.
  - Tell you about the impact you've had.
  - 

You don't need to find a service that matches the 5 points. Examples of each one, or that combine several of them, are ok.

The goal is to provide examples of how they are designed to compare with our current plans. 

Let's move that conversation to Phabricator: https://phabricator.wikimedia.org/T214085

Benoît

On Sat, Jan 19, 2019 at 11:59 AM Martin Urbanec <martin.urbanec@wikimedia.cz> wrote:
Hi Benoit and Marshall, 

I have a small question about the engagement emails. Do you expect some specific services? Or any services? 

Martin

I'm thinking what kind of services do you expect, not what kind of emails. I'm wondering where I should start my searching. Is the English list available, so I can inspire by the nature of the services included? Thanks!

Hi @Urbanecm - you can see some of the email samples on later slides in this *work in progress* presentation here:
https://docs.google.com/presentation/d/1vcDx0NOJzZ4pTXkT-8_14qptZ4Zuz1Fw2ZM0gMPby0c

Hope that helps!

Thanks @RHo!

Trizek-WMF moved this task from Backlog to Started on the CommRel-Specialists-Support (Jan-Mar-2019) board.Jan 22 2019, 2:55 PM

MMiller_WMF closed subtask T214165: Engagement emails: email examples from Korean services as Resolved.Feb 7 2019, 12:28 AM

RHo mentioned this in T215581: [Design EPIC] Engagement emails: Design email campaigns.Feb 8 2019, 1:35 AM

JTannerWMF moved this task from Upcoming Work to Current Sprint on the Growth-Team board.Feb 13 2019, 5:43 PM

JTannerWMF edited projects, added Growth-Team (Current Sprint); removed Growth-Team.

JTannerWMF moved this task from Incoming to Ready for Development on the Growth-Team (Current Sprint) board.Feb 13 2019, 6:01 PM

JTannerWMF moved this task from Ready for Development to In Progress on the Growth-Team (Current Sprint) board.

MMiller_WMF closed subtask T214163: Engagement emails: email examples from Czech services as Resolved.Feb 28 2019, 11:03 PM

Coordination done.