Page MenuHomePhabricator

[Design EPIC] Engagement emails: Design email campaigns
Open, Needs TriagePublic



Sending emails as a proactive communication vector to reconnect with new users off-wiki will help them to make their first edits or continue making edits.

User job story

When I receive an email from Wikipedia,
...I want to get a personal message about my experience... that I feel valued and encouraged to return to Wikipedia and start/re-start editing.

Prep tasks

Proposed design

The following may be broken up into separate subtasks.

  • Proposed V1 campaigns
    • Welcome email campaign
    • Impact email campaign
    • Mentor email campaign
    • T215743 - Design an Unsubscribe/Change email preferences web page
  • Later/Second priority
    • Task recommendation email campaign
    • Neighborhood email campaign
    • New article email campaign
Initial designs:

Desktop-only mocks on Invision, use left and right arrow keys to navigate -


Yet to be created
  • Conduct user testing of initial email campaigns on Mobile and Desktop email clients
  • Create copy document asset for ease of translation (on TWN or potentially explore email marketing comms specialists in local languages)

Event Timeline

RHo created this task.Feb 8 2019, 1:35 AM
Restricted Application added a subscriber: Aklapper. · View Herald TranscriptFeb 8 2019, 1:35 AM
RHo updated the task description. (Show Details)
RHo updated the task description. (Show Details)Feb 10 2019, 8:27 PM
RHo updated the task description. (Show Details)Feb 10 2019, 9:38 PM
RHo updated the task description. (Show Details)Feb 10 2019, 11:11 PM
MMiller_WMF moved this task from Inbox to FY 2019-20 on the Growth-Team board.
MMiller_WMF added a subscriber: MMiller_WMF.

Our team has decided that we will not be working on this project during Q4. Moving it to the next fiscal year.