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Emailability: Update email field label with more encouraging language
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Description

Presently, when users create an account the field label for the email field reads "Email address (optional)", which is passive. If we think it is good for users to add their email address, we should use more active language such as "recommended" during the account creation process.

Proposed design
Desktop:
Tablet
Mobile

Event Timeline

JTannerWMF moved this task from Inbox to Q2 2019-20 on the Growth-Team board.Feb 8 2019, 9:28 PM
JTannerWMF renamed this task from Emailability: Change Email hint/label to say “recommended” instead of “optional”. to Emailability: Update Email hint/label with more encouraging language.Feb 8 2019, 10:02 PM
JTannerWMF updated the task description. (Show Details)
RHo updated the task description. (Show Details)Feb 11 2019, 12:21 AM
MMiller_WMF renamed this task from Emailability: Update Email hint/label with more encouraging language to Emailability: Update email hint/label with more encouraging language.Feb 12 2019, 1:58 AM
MMiller_WMF updated the task description. (Show Details)

@RHo -- could you double-check your desktop mockup? It looks like the email field is missing.

MMiller_WMF renamed this task from Emailability: Update email hint/label with more encouraging language to Emailability: Update email field label with more encouraging language.Feb 12 2019, 2:00 AM
RHo updated the task description. (Show Details)Feb 12 2019, 10:35 AM

@RHo -- could you double-check your desktop mockup? It looks like the email field is missing.

Apols, updated!

MMiller_WMF removed MMiller_WMF as the assignee of this task.Feb 21 2019, 10:12 PM

Change 492946 had a related patch set uploaded (by Catrope; owner: Catrope):
[mediawiki/extensions/GrowthExperiments@master] Add confirmemail module

https://gerrit.wikimedia.org/r/492946

Catrope claimed this task.Feb 26 2019, 3:25 AM

Change 492946 merged by jenkins-bot:
[mediawiki/extensions/GrowthExperiments@master] Add confirmemail module

https://gerrit.wikimedia.org/r/492946

Etonkovidova added a comment.EditedMar 1 2019, 2:22 AM

The desktop has recommended word added:

However, production mobile (a browser emulator or a real device) currently does not display recommended:

@Catrope, @MMiller_WMF
(1) Should recommended be added to mobile?

(2) apps displays optional - should we change it for apps too?

@Etonkovidova -- thanks for noticing the situation on mobile. Given that no extra word is currently present for mobile, I don't think we should add one. f the mobile account creation situation has been working so far without an additional word, I think we should err on the side of not adding clutter.

When @nettrom_WMF does the basic analysis from T217717, we can decide whether further changes should happen to that field.

Therefore, the work on this task is now complete, and I'll keep it in my column until we put it in production (which we will not do yet -- we'll discuss as a team the right timing).

MMiller_WMF moved this task from Inbox to FY 2019-20 on the Growth-Team board.

Our team has decided that we will not be working on this project during Q4. Moving it to the next fiscal year.