Page MenuHomePhabricator

Emailability: Allow user to indicate an interest in receiving engagement emails during account creation
Open, Needs TriagePublic

Description

Presently when users are creating their account on Special:CreateAccount, there isn't a checkbox to opt-in to receiving the specific types of engagement emails (see T213986) being proposed by the Growth team.

Proposed solution

Increase emailability by allowing users to opt-in to receiving engagement emails during the account creation process.

  • Notes of the design and verbiage:
    • Ideally, this checkbox is only conditionally shown once a valid email is entered in the email field.
    • The opt-in message must clearly delineate that opting-in for email marketing purposes is separate and optional to the supplying the email for account recovery.
    • Per GDPR rules, opting in must be explicitly selected by the user (i.e., checkbox must unchecked by default).
    • Per GDPR rules, the opt-in message should enable the user to know the types of communication they will receive (for example, the donation email opt-in text links to the WMF donor policy which let's explains how their info is used to provide personal messages, etc)
  • The proposed design assume a supplementary 'Editor growth policy' outlining details communication and use of personal data will need to be created.

Draft opt-in message:

Checkbox labelEmail me about editing on Wikipedia.
Assistive textBy signing up, I agree to share my information with the Wikimedia Foundation, the nonprofit organization that hosts Wikipedia and other Wikimedia projects, and its service providers pursuant to the [[ URL | Editor growth policy ]].

Design:

Option A: Below email
Option B: Below CAPTCHA

Event Timeline

JTannerWMF renamed this task from Emailability: Opt In Box at Account Creation to Emailability: Allow user to indicate an interest in receiving emails during account creation.Feb 8 2019, 10:50 PM
JTannerWMF moved this task from Inbox to Q2 2019-20 on the Growth-Team board.Feb 8 2019, 10:53 PM
RHo renamed this task from Emailability: Allow user to indicate an interest in receiving emails during account creation to Emailability: Allow user to indicate an interest in receiving engagement emails during account creation.Feb 11 2019, 1:32 AM
RHo updated the task description. (Show Details)
RHo updated the task description. (Show Details)Feb 11 2019, 1:39 AM
MMiller_WMF removed MMiller_WMF as the assignee of this task.Feb 21 2019, 10:12 PM

Our team has decided that we will not be working on this project during Q4. Moving it to the next fiscal year.