Presently on the welcome survey, new users are not provided an option to indicate an interest in receiving emails, which is a missed opportunity to follow through on one of a users first engagements, and potentially follow up to reengage users. In response, our intention is to add an email opt-in checkbox on the welcome survey.
If a user is completing the welcome survey they will then have an option to indicate their interest in receiving emails for the sake of engagement via the opt-in checkbox.
Proposed solution
Add a checkbox for users to opt-in to receiving engagement emails as per T215668.
- Notes on design:
- The opt-in checkbox and message is only shown if the user did NOT opt-in during account creation AND if they have entered an email either during account creation or on the welcome survey.
- Please see additional notes about the opt-in message display and design on T215668.
Variation A:  | Variation C:  |