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Engagement emails: Allow users to unsubscribe from emails without needing to be logged in
Open, Needs TriagePublic

Description

Problem

The current proposal on T215672 for enabling opt-in and out of Growth emails requires users to be logged in to change their preferences, which may not comply with CAN-SPAM Act guidelines.

Proposed solution

Create a Special page with a token that enables the user to unsubscribe or change email preferences via clicking on an "unsubscribe" link in the email without needing to be logged in.

Example unsubscribe page from Wikimedia Fundraising emails:

Event Timeline

RHo created this task.Feb 10 2019, 11:10 PM
Restricted Application added a subscriber: Aklapper. · View Herald TranscriptFeb 10 2019, 11:10 PM
MMiller_WMF moved this task from Inbox to FY 2019-20 on the Growth-Team board.Mar 15 2019, 12:15 AM
MMiller_WMF added a subscriber: MMiller_WMF.

Our team has decided that we will not be working on this project during Q4. Moving it to the next fiscal year.