Members of Major Gifts, Ops and Online FR have been talking about ways to boost our matching gift program. We'd like to test a form variant in a banner that includes a new Employer contact field in the Billing Information section of payments wiki. We'll run it against a control banner pointing to a standard payments wiki form to see if it hurts conversion.
@Ejegg, could you tell us if this is possible and what would be necessary to implement?
- Would this field be required?
- Do we want to include any explainer text with it, like "We'll tell you if your employer is part of our matching gift program."