Why are we doing this
01) Daisy’s “Suggested edits“ diary study revealed:
The inconsistent behavior of the W back and phone system back buttons was an almost universal source of grief among users.
02) We’re getting ongoing feedback that the current tab behavior needs to be improved
03 Stats revealed that only 1.7% of all users are clicking “Continue reading“. 92.45% of all users browse the app via search, internal or external links. What does this tell us? We should focus on making the reading experience as good as possible (thanks @Dbrant):
Plus: “(...) users had strong negative feelings about ‘continue reading’ on explore screen.“ (Source: “Suggested edits“ diary study)
Suggested solution
Prototype: https://sketch.cloud/s/EKE7v/ELwYrOv/play
Main differences:
01) Remove “Continue reading“. Instead, a tab button/icon is always displayed in the app bar (consistency across views). Tapping the icon leads users to the view that list all open tabs.
02) Remove “W“ back button completely. Back means back. Two examples:
- Users tap an article from the explore feed. They tap the back button on the article page (top left). They get back to the explore feed.
- Users are on an article page (“Bonnie and Clyde“) and they tap on a link on that page (“Central United States“). After reading the “Central United States“ article, they tap back at the top left and get back to the “Bonnie and Clyde“ article.
03) New Information architecture for the overflow menu within articles. (Remove “Open in new tab“ and add main navigation items)