We will use one landingpage:
landingpage links
First Landingpage
www.wikimedia.de/mitmachen
Second Landingpage
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia
campaign tags
There will be no banners but different links on the first landingpage (from different test results) to the second and third landingpage:
Link 1: ?campaign=WMDE_2019_strz (users coming from test result strz)
Link 2: ?campaign=WMDE_2019_staa (users coming from test result staa)
landingpage including the campaign tag
Link 1 (test result 1, landing page 2):
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia?campaign=WMDE_2019_strz
Link 2 (test result 2, landing page 2):
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia?campaign=WMDE_2019_staa