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Newcomer tasks: unactivated state of impact module should drive newcomer tasks
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Description

This task is about exploring ways to make the impact module more actionable for those with no contributions once the task recommendations module is introduced to the homepage.

In the unactivated state, the impact module should contain:

  • The same heart graphic used in the intro overlay for newcomer tasks.
  • Large text: "0 edits so far"
  • Smaller text: "Help share free knowledge with the world."
  • Button (mobile only): "See suggested edits". If the user has not already initiated the suggested edits module, this button initiates it as if they had clicked the call-to-action in the start module. If the user has already initiated the suggested edits module, this button takes the user to the module.
  • Smallest text: "Start with a few suggested edits, and then see how many people are viewing your contributions."

Redlined mocks on Zeplin tagged with "Impact module":

Desktop
Desktop shorter (since module height varies to match the taller of adjacent modules)
Mobile

Event Timeline

Cntlsn created this task.May 14 2019, 10:17 AM
Restricted Application added a subscriber: Aklapper. · View Herald TranscriptMay 14 2019, 10:17 AM
Cntlsn updated the task description. (Show Details)May 17 2019, 10:23 AM
Cntlsn added subscribers: JTannerWMF, Catrope, SBisson and 6 others.
Cntlsn updated the task description. (Show Details)May 20 2019, 2:38 PM
Cntlsn updated the task description. (Show Details)May 21 2019, 1:12 PM

@MMiller_WMF here is a first proposal for filling the space of the unactivated impact module with a CTA:

It was never defined to what kind of call-to-action we wanted to offer the user, so I have tried two different approaches:

  • link to tutorial (redundant with the one in the start module)
  • suggestions to micro contributions (how this are generated is TBD)
  • a possible third option would be the guided editing experience (my favourite - but we decided we're not gonna work on it for now)

Thanks, @Cntlsn. We definitely don't want to address task recommendations in this Phab task, since we're going to figuring out task recommendations more broadly for the homepage -- either in a task recommendations module, or as a next step for the start here module.

I think that "tutorial" idea is more along the lines of what we need. But I don't think it's good that it will be redundant with the other modules. One additional idea might be to et the unactivated impact module "refer" to the other modules. It might say something like, "You don't have any edits to articles yet! Try asking your mentor for advice on how to get started (over there ---->). Or do the tutorial to learn how to edit (up there ^)." I'm not sure how this would actually look, though.

Let's bring this up again after we get through the questions in T223219.

Cntlsn added a comment.Jun 5 2019, 3:18 PM

Me and @MMiller_WMF discussed about this, the most correct call-to-action to be featured in the unactivated state of the Impact module would be a link to structured editing, but the team is not gonna work on this in the near term.

I still feel it is important to offer some kind of call-to-action in the unactivated state of the impact module, so until the structured editing would eventually be available, we can prompt the user to choose between the relevant activities we are offering in the homepage at the moment:

  • follow a step-by-step tutorial
  • ask the mentor
  • check for questions asked by other users on Help desk (I deliberately excluded asking a question to help desk as it would add even more redundancy and users might feel confused on whether it would be better to ask their question to their mentor or the help desk...)

The options we are offering might feel redundant, but at least would offer the user some kind of help (mostly in the mobile scenario, where the user in the fullscreen view of the impact module is temporarily far from the proposed options).
We can measure the interest in the call-to-actions and adapt later.

I have added more comprehensive mockups in T223219

@MMiller_WMF it looks like @Cntlsn said we are going to work on this later, how much later Q1 next FY later? Just wanting to move it off the current sprint board to the appropriate place.

JTannerWMF moved this task from Needs triage to Triaged on the Mobile board.Jun 12 2019, 2:42 AM
RHo renamed this task from Homepage: unactivated state of the impact module should include a call to action to make edits to Homepage: unactivated state of the impact module should guide users on how to "activate their impact".Aug 5 2019, 9:18 PM
RHo updated the task description. (Show Details)
MMiller_WMF added a subscriber: RHo.

@RHo -- this is the impact module improvement task that we'll want to do soonest -- it's just about the initial unactivated state of the module, as depicted in this mockup.

MMiller_WMF removed Cntlsn as the assignee of this task.Oct 18 2019, 8:43 PM
MMiller_WMF removed a project: Growth Design.
MMiller_WMF updated the task description. (Show Details)
MMiller_WMF edited projects, added Growth-Team; removed Growth-Team (Current Sprint).
MMiller_WMF moved this task from Inbox to Upcoming Work on the Growth-Team board.

@RHo -- I asked you a question in Invision about whether the desktop version has a button or call-to-action. After that, this task will be ready to go.

MMiller_WMF renamed this task from Homepage: unactivated state of the impact module should guide users on how to "activate their impact" to Homepage: unactivated state of impact module should drive newcomer tasks.Oct 18 2019, 8:44 PM
MMiller_WMF renamed this task from Homepage: unactivated state of impact module should drive newcomer tasks to Newcomer tasks: unactivated state of impact module should drive newcomer tasks.Oct 18 2019, 8:47 PM
MMiller_WMF updated the task description. (Show Details)Oct 18 2019, 10:52 PM
RHo updated the task description. (Show Details)Feb 26 2020, 11:53 AM
This comment was removed by MMiller_WMF.

We think this improvement will work well with future variant tests of the homepage layout.