How to talk about Wikimedia in Education
- What are the things everyone in the project should know?
--On how to communicate about Wikimedia and Education to the community or to the wider audience. Also to be aware of the communication resources available for Education leaders, and changes adopted in the last six months.
Project details
- What do you want to achieve (goals)?
- Proper guidelines with simple infographics explaining Wikimedia and Education, what changes are made and how to use the resources.
- Who is your target audience (be specific)?
- Staffs at Wikimedia Foundation and Volunteer community members.
- How do you want your audience to feel?
- Comfortable, informed, confident
- What medium do you have in mind and how do you want to distribute it?
- Within the foundation mailing list, Education mailing list, Social media, Newsletter.
- Do you already have an idea of what you need to roll out your project? If so, please check all that apply (i.e. [x]):
- Blog
- Page on wiki -- Office and Meta
- Social media
- Email or MassMessage
- Presentation
- Video
- Infographic
- Diagram
- Art piece
- Other: Newsletter Article
- I don’t know
- How are you measuring your success (key performance indicators)?
- Staff and community members use new language and branding for Wikimedia in education, uses of old messaging decreases by 90%, external audiences are more aware of Wikimedia in education
- What organizational goal is this linked to? (please link to current Annual Plan details)
Brand awareness
- When is this due?
- Negotiable, but timely
- Please provide additional context & direction:
- Who is leading this project on your team?
- Sailesh Patnaik - Communications & Outreach contractor- spatnaik@wikimedia.org
Communications plan
Task checlist:
- Sailesh to update page /More_resources on Outreach to:
- Include information about social media channels and how to use them
- Change the name of the page to /Branding (change page name and name on menu)
- Nichole, María, Zack to meet about Wikimedia Foundation rebranding project and our Education branding project.
- Sailesh to make a proposal for a page on office wiki