As part of the success metrics identified for Content Translation version 2, we want to measure the percentage of (new) editors that completed their second translation in a month.
Measurement
- We want to have separate measurements for (a) "new editors", and (b) "existing editors" as a reference.
- New editors are defined as users that created their account during the last 6 months (the initial criteria user for new editor experiences research). A user starting multiple translations, should be counted only once.
- 30 days is the period considered for retention. For example, February stats will count the editors that published their second translation if they had made their first translation in the previous 30 days (a period covering part of January and February for the example).
- Data should be filterable by following dimensions: platform, wiki, and activity
As part of this task, we will look into adding the resulting retention data to the Content Translation key metrics dashboard once the query is complete so it can be reviewed and filtered within the dashboard using the current filters (wiki, platform, etc).
Representation
An example representation is shown below, where the percentage of newcomers that complete their second translation each month increases, showing that the retention of users improves over time (less users abandon the tool after their first contribution).