Assuming 'the variant of the page' = utm_source, yes! In other words, we
need to track our 3 main utms:
In terms of priority, utm_source is all I really need to start analyzing
results on the page. If we need to tackle this in phases, please do that
Thinking about where this should live, and in what form.
@CCogdill_WMF I'm mostly thinking that it's possible for someone to opt in, opt out, and opt back in again. Do we need tracking info for that whole chain, or is it good enough to just have the utm_* fields for the latest opt-in?
@CCogdill_WMF Almost! The back-end changes haven't quite been merged and deployed yet. I have to get the new fields added to civi, then make sure the opt-in consumer passes tests. I've got it all working end-to-end locally though and it's working fine. Should be pretty quick to finish everything up and get it out.
No backfilled stats. This is just tracking stuff going forward. I'm not sure off the top of my head what it would take to backfill, or if it's even possible, but if it's important we can make a task to look into it.
I'll go ahead and close this task now.