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“This is for everyone” imagery – issues with universality and icon guidelines alignment
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Authored By
Volker_E
Jul 23 2019, 2:51 PM
Referenced Files
F30874330: image.png
Oct 22 2019, 7:09 AM
F30874332: image.png
Oct 22 2019, 7:09 AM
F30692413: image.png
Oct 15 2019, 12:56 AM
F30692215: image.png
Oct 15 2019, 12:53 AM
F30535678: TIFE-03 Copy 36.png
Oct 3 2019, 3:01 PM
F30535676: TIFE-03 Copy 35.png
Oct 3 2019, 3:01 PM
F30517647: iPhone XS Copy 4.png
Oct 1 2019, 9:05 AM
F30517643: iPhone XS Copy 6.png
Oct 1 2019, 9:04 AM

Description

The image in “This is for everyone” section has got issues, as it's iconography is

  • unclear in universal understandable terms and
  • isn't following the icon guidelines of the Design Style Guide

image.png (998×1 px, 166 KB)

While the script row seems fine, the first and the third row feature icons of other contexts pressed into metaphors which are hard to decipher.

Event Timeline

Alright @Volker_E, went through an exploration phase for it:

Screenshot 2019-09-16 at 11.56.45.png (1×2 px, 404 KB)

.. and am now suggesting this:

BEFOREAFTER
TIFE-BEFORE.png (1×2 px, 531 KB)
TIFE-01 Copy 3.png (1×2 px, 525 KB)

Some conceptual thoughts:

  • Firstly, I dismantled the copy we’re using for the section.
  • It’s mainly about diversity and accessibility.
  • Think of it as WMF’s accessibility keyboard
  • WMF is reaching a diverse audience through 300+ languages, it’s the key aspect of the composition (blue button)
  • The icons on the left and right support the copy’s other core message: accessibility. They feature key iconography for navigating through content in our products.
  • With Wikipedia as it’s core product and the branding direction we’re taking, I think it’s important to include it in the visual...

Let me know if you have better / additional / replacement suggestions for the iconography that’s used in the mock @Volker_E... cheers!

Notes from the call with @Volker_E on September 17:

  • VE likes the general direction and the thinking
  • Language icon
    • Having it in the center is probably the right thing
    • Visual balance/importance of it and having it representing our diversity alone could be problematic
    • Is in the critique (T210865)
  • Imagery should work responsively
    • RS will create Mobile version that can be used for html <picture>
  • Icons that can be considered for next iteration (see OOUI icons)
    • Audio / sound
    • Info
    • Help
    • Half brightness

Hey @Volker_E ! Worked on the visuals based on our last conversation.

After this exploration phase, I still think the language icon should be in the center, despite its critique it’s still standing. From a visual composition standpoint I recommend to go with A.

I’ll produce the final assets and export the svg’s once we decided on which variant. Looking forward to get your feedback.


A: Slightly smaller central element with language icon + replaced cog with contrast icon

TIFE-01 Copy 5.png (1×2 px, 521 KB)

B: Slightly smaller central element with “Da Vinci” iconography, language icon as part of the “keys”

TIFE-01 Copy 4.png (1×2 px, 504 KB)

C: Small central element with language iconography + replaced cog with contrast icon

TIFE-01 Copy 7.png (1×2 px, 503 KB)

D: Small central element with “Da Vinci” iconography, language icon as part of the “keys”

TIFE-01 Copy 6.png (1×2 px, 500 KB)

Art directed for Mobile
iPhone XS.png (1×750 px, 427 KB)
iPhone XS Copy.png (1×750 px, 392 KB)
iPhone XS Copy 2.png (1×750 px, 414 KB)

@Volker_E, considered you’re feedback re: icon size on Mobile and added two new screens in T228764#5529230

Hey @Volker_E – here the designs I’m going to present at design review on Thursday.

I consider the Desktop designs as done but will ask designers about iconography (language vs person). Of course, this will also affect icon for Mobile.

Desktop ADesktop B
TIFE-01 Copy 5.png (1×2 px, 521 KB)
TIFE-01 Copy 4.png (1×2 px, 504 KB)

Also reiterated on distribution, alignment and amount of buttons for Mobile. My opinion is that Mobile A works best since aligning plus/minus and text size adjustment (AA) next to each other will conveys the idea. These are the suggestions I’m going to present:

Mobile AMobile BMobile C
iPhone XS Copy 5.png (1×750 px, 464 KB)
iPhone XS Copy 4.png (1×750 px, 467 KB)
iPhone XS Copy 6.png (1×750 px, 465 KB)

Cheers,
Robin

Adding the notes from design review here:

Rita:

  • Leaning towards Desktop B and Mobile C
  • Leonardo icon does not work that well without “gridlines”
  • Try out globe icon
  • Language icon only represents two languages (and yes it is controversial)
  • Maybe explore to not use Wikipedia W, maybe a books icon

Jess:

  • Leaning towards Desktop B and Mobile C
  • Language icon does not communicate accessibility very well
  • Suggests to add animation to the image go convey the idea of a keyboard

(tried out the globe icon in the center, doesn’t work well)

Based on that conversation, let’s move forward with this @Volker_E:

DesktopMobile
TIFE-03 Copy 35.png (560×1 px, 61 KB)
TIFE-03 Copy 36.png (272×712 px, 25 KB)

In our last conversation @schoenbaechler I should have mentioned, that I need the SVGs and/or the Sketch file. Imagery is part of the Style Guide and needs to be updated as part of resources as well.

Two more open requests:

  • We need to add both variants (desktop & mobile) to resources/Wikimedia_Design_Style_Guide-imagery.sketch file. The SVG import looses details.
  • The desktop imagery images are limited to 788px, we need to cut the image or scale it. In first iteration I cut 6px on both sides as it seemed more appropriate, but happy to amend further.

And a hint, svgo is installed in the DSG directory. By help of grunt svgmin the SVGs get compressed perfectly and in alignment to Wikimedia SVG coding guidelines.

Here testing on an iPhone SE :

image.png (802×782 px, 352 KB)

It feels a bit too short at the moment, we should probably give a more “padding” top & bottom.

…and iPhone X, looking great.

image.png (816×1 px, 390 KB)

Hey @Volker_E, thanks for the feedback, here’s the new delivery:

https://www.dropbox.com/sh/twhj9umqsmyabue/AADHoHDbCq2nkm1KTo5IbGmba?dl=0

Remarks / Changelog:

  • Added a .sketch file
  • Desktop composition is now using 788px width
  • Added a version that fits better on iPhone SE (tife-iphone-se.svg). I’ll leave it up to you if you want to use it for Mobile in general. Probably makes maintenance easier in the future if there are only 2 versions.
  • Further unified all compositions
  • Used Sketch’s SVGO compressor plugin, maybe you have to double check if it’s in line with the coding guidelines (I haven’t set up any dev environment at all on my machine)

@schoenbaechler Perfect! Yes, we will go only with 2 versions, using the taller iPhone SE one for all mobile. 346 vs 356 doesn't play a role there, as the SVG gets bumped to 100% width responsively. Keeping a constant margin to screen boundaries would need a slightly more complex approach. Let's keep it simple for this iteration though.

Side-comment: Sketch SVGO Compressor's default settings are good, but not perfect. We can amend it. I'd consider providing such JSON file content to align with our guidelines.

Thanks @Volker_E, configuring it with svgo.json sounds like an excellent idea!

Volker_E assigned this task to scblr.

Will continue the svgo.json recommendation story in Design team onboarding materials.
Even though T235677 still awaits a solution, closing this as successful. Thanks for the excellent collaboration, @schoenbaechler!

BeforeAfter
image.png (1×758 px, 151 KB)
image.png (1×758 px, 149 KB)
In T228764#5578733, @schoenbaechler wrote:

Thanks @Volker_E, configuring it with svgo.json sounds like an excellent idea!

Captured in T238042.