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Create Tracking Report: Social Media Campaign Type-Test 2019
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Description

We will setup a social media campaign to promote a type-test:

Landing page link 1
https://wikimedia.de/mitmachen/

People who passed the type-test will be asked to sign up at wikipedia and follow a link to..

Landing page link 2
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia

Campaign tag
There will be up to 10 different social media banners. They all link to the landing page 1.

New Editors Landing Page and should contain the following campaign tag:
?campaign=WMDE_2019_smc

Campaign BannerCampaign Tag
1WMDE_2019_smc_fb1
2WMDE_2019_smc_fb2
3WMDE_2019_smc_fb3
4WMDE_2019_smc_fb4
5WMDE_2019_smc_fb5
6WMDE_2019_smc_fb6
7WMDE_2019_smc_fb7
8WMDE_2019_smc_fb8
9WMDE_2019_smc_fb9
10WMDE_2019_smc_fb10

Landing page including the campaign tag
https://wikimedia.de/mitmachen/?campaign=WMDE_2019_scm

Please find further campaign information here.

Campaign start: 29.09.2019

Event Timeline

Restricted Application added a subscriber: Aklapper. · View Herald TranscriptMon, Sep 9, 1:28 PM

Hi @Boris_Brunst_ext_WMDE. Can you please associate at least one active project with this task (via the Add Action...Change Project Tags dropdown). Maybe this is about WMDE-Fundraising-Tech ? This will allow others to get notified and see this task when looking at the corresponding project workboard. Thanks!

@Aklapper Thanks for noticing this.

@Boris_Brunst_ext_WMDE I have associated two projects (User-GoranSMilovanovic + WMDE-Analytics-Engineering) to the ticket.
Please let me know as soon as the tracking for the campaigns is in place so that we can begin testing. Thanks!

@Stefan_Schneider_WMDE I think we should meet:

  • I do not know who will be setting up the tracking for this campaign, while
  • I would need to consult with that person to
    • (1) make sure all the details are clear,
    • (2) figure out where will the Matomo data be found (if Matomo is to be used with this campaign),
    • and (3) organize the tests as we do for each campaign.