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Create tracking report for follow-up mailing to campaign
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Description

We collected some email adresses during the autumn banner campaign and will send one e-mail to follow up and achieve some more registrations. We want to track page views, user registrations and user edits coming from this e-mail (similar to the https://phabricator.wikimedia.org/T232332).

There is one campaign tag and three different landing pages:

LP1 Lerne Wikipedia
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia
tag ?campaign=WMDE_neweditors_autumn_2019_email
Landing Page including the campaign tag
https://de.wikipedia.org/wiki/Wikipedia:Wikimedia_Deutschland/LerneWikipedia?campaign=WMDE_neweditors_autumn_2019_email

LP2 Veranstaltungskalender
https://de.wikipedia.org/wiki/Wikipedia:Treffen_der_Wikipedianer
tag ?campaign=WMDE_neweditors_autumn_2019_email
Landing Page including the campaign tag https://de.wikipedia.org/wiki/Wikipedia:Treffen_der_Wikipedianer?campaign=WMDE_neweditors_autumn_2019_email

LP3 Regionale Portale
https://de.wikipedia.org/wiki/Portal:Wikipedia_nach_Themen
tag ?campaign=WMDE_neweditors_autumn_2019_email
Landing Page including the campaign tag https://de.wikipedia.org/wiki/Portal:Wikipedia_nach_Themen?campaign=WMDE_neweditors_autumn_2019_email

Campaign start: 24.11.2019

We will need to track:
(a) new registrations via the campaign tags
(b) Landingpage impressions via the campaign tags
(c) User edits for newly registered users

Event Timeline

Restricted Application added a subscriber: Aklapper. · View Herald TranscriptNov 19 2019, 4:33 PM

@GoranSMilovanovic
Hi Goran, we have some small and hopefully easy tracking task for the autumn banner campaign left. Please have a look and let me know, if you have any questions. We would only need two weekly reports for this, no high priority. Thank you!

@Christine_Domgoergen_WMDE

All analytics code is in place and tested.

Giving that the campaign onset was on November 24, I will be reporting on:

  • Sunday, December 1 (first weekly report), and:
  • Sunday, December 8 (second weekly report).

@Christine_Domgoergen_WMDE

The new Follow up tab in the Email Campaign Spreadsheet has the pageviews for this follow-up.

There were no new user registrations until now.

@Christine_Domgoergen_WMDE

Upon another week of observation (2019/12/01 - 2019/12/07) we find no new data for this follow-up.

Please let me know if anything else is needed or we can close the ticket.

@Christine_Domgoergen_WMDE

Do we need any additional work on this or shall we close the ticket? Thanks.

GoranSMilovanovic closed this task as Resolved.Dec 16 2019, 9:03 AM