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Newcomer tasks: Conduct user testing for task guidance
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Description

Background

The Growth team will be adding Task recommendations (a.k.a. "Suggested edits") for newcomers on their homepage this Q1/2019-20, with the hypothesis that newcomers are more likely to start and continue to edit (i.e., become "retained) under certain conditions. Namely, they are more likely to edit when:

  • offered recommendations related to their interests;
  • shown guidance at at the right time; and
  • when given sufficient context during editing.

Goals of this user test

Overall, the aim of this task at this stage is focused on usability testing to better inform design of the guidance UI as users try to complete a suggested edit.

  1. Gauge the discoverability of the task guidance panels at various points of a user trying to do a suggested edit.
  2. Identify improvements to the usability of task guidance panels by users.
  3. Gauge user reactions and understanding of the different forms of guidance content offered, particularly:
    • Quick start tips
    • Highlighting maintenance templates
    • Video/GIF content
    • Self-help search
    • Top help articles
    • Asking for mentor help
  4. Assess their overall understanding about completing an edit on Wikipedia gleaned throughout the process of completing the suggested edit with the guidance.

Testing format

This will be an unmoderated remote task-based test, conducted using UserTesting.com to recruit participants and record sessions.

Testers

10 users will be recruited using UserTesting.com. The intention will be to screen for respondents who likely do not already have a Wikipedia account, and are new to editing on Wikipedia.

  • 5 will test on the Desktop - ideally a mix of VE and Wikitext 2017 editing UI (so that users see a version that has the "?" icon in the top editing toolbar)
  • 5 will test on the Mobile Visual Editor UI

Test protocol

https://docs.google.com/document/d/17CwhZZWxXdtZ-SR1NtA7nOaGdCDzaO1ctllNtezi19E

Results

https://docs.google.com/presentation/d/1_7bgug9vmtijqw63LXfFD4GBmvaphx2U0c5JxRBDKQE/edit?usp=sharing

Event Timeline

hi @MMiller_WMF - can you please take a look at the initial plan and provide input about the type of task that we likely want to go with for testing so that the relevant draft help content can be written. Thanks!

@RHo -- thanks. I made comments and edits in the document.

Thank you! The Growth team has discussed the results and made decisions on the final designs, which are reflected in other Phabricator tasks.