There will be one campaign
duration and dates: 13th May - 26th May buckets: tbd banner diet: 100% impression rate per user: 5 mobile and desktop Logged In users (between 20 and 1000 edits; different banners) visible in Germany de.wikipedia.org not sticky
Central Notice Request: https://meta.wikimedia.org/wiki/CentralNotice/Request/Dewiki_Occasional_Editors_Campaign
Only logged in users will be targeted. We differentiate between two groups:
Target group A: eligible voters
more than 200 edits in total
less than 1000 edits in total
registered for at least two months
last edit in 2019 or 2020 --> update: not implemented
Target group B: new users
20 or more edits in total
less than 200 edits in total
We will show three different banners:
CTA: Thank you + did you know about our community support?
Target Group B: eligible voters
CTA: Thank you + find more tasks in Wikipedia!
Target Group A: new users
CTA: Thank you and find support + tasks (Banner 1 + 2 combined)
Target Groups: A + B
The a/b test scope is comparing target group specific banners (1 and 2) against banner 3.