Please provide daily reports during the campaign (14th May until 27th May) and afterwards weekly reports on edit numbers until July 7th.
There will be one campaign with 9 different banners (including mobile versions) which target already logged in users. Campaign goal are edits (not registrations). Further information on user journeys, landing page links and campaign tags in this document.
central notice settings
duration: 14th May until 27th May
note: The campaign will run parallely to this year's WikiLovesEarth-Campaign but it won't affect analytics.
(targeting for banner display will be executed by API request of the banner itself)
Target group A: eligible voters
more than 200 edits in total
less than 1000 edits in total
registered for at least two months
last edit in 2019 or 2020
Target group B: new users
20 or more edits in total
less than 200 edits in total
The a/b test scope is comparing target group specific banners (1 and 2) against banner 3:
banner 1: target group A,
banner 2: target group B,
banner 3: target group A+B,
Tracking is dependent on eventlogging. The required event scheme will be updated https://phabricator.wikimedia.org/T250791
and needs to be tested before campaign start.
daily reporting during campaign
The following information should be included in the daily reporting
- impressions per banner
- clicks per banner/ page views per landing page
- closing rate of banners