Re-activation
If a user has made minimum 3 edits (ever) through SE, send them a local notification
3 days after last SE edit - Thanks for editing Wikipedia! Why not continue where you left off?
7 days after last SE edit - Have a minute to continue improving Wikipedia? Check out these editing suggestions.
Tapping on the notification takes them to SE home.
Don't show the notification if the app is foregrounded (i.e., the user is presently using it). Wait until the app is backgrounded.
In the case of users who are eligible for both notifications (when the feature is first released), send only the last one they are eligible for.
A/B test params:
33% eligible editors in treatment group
Will be A/B/C test with T241847
Measuring:
- How many ppl actually see one or more of these notifications - what's our addressable audience?
- What # and % of users then make a subsequent edit
- Effect on 7-day and 30-day retention in treatment group - normal definitions of those measures
