What is the aim of the project: Why (support, active and passive, money and volunteers)

Budget from different scenarios (revenue, costs)

With the aim of getting results the first year

• costs/results
• with hired employees (inhouse/agency)
• using volunteers

With the aim of getting a long term regular giving

• costs/results
• with hired employees (inhouse/agency)
• using volunteers

Ways to donate:

• swish
• kortbetalning
• autogiro
• member fee plus voluntary donation

Key performance indicators
CPO
Break even
LTV
Retention

What needs to be in place
Systems
Donor journey
Direct debit
Retention plan

If inhouse
HR
Contracts