We are currently sending people to
@Ejegg pointed out we could append utm_source & utm_medium to this url
I realise more consideration is being given to the text - but this might be a quick change we should do in the meantime
@spatton @MBeat33 @CCogdill_WMF Do you have any opinions on what this utm_medium and utm source should be?
| Project | Branch | Lines +/- | Subject | |
|---|---|---|---|---|
| wikimedia/fundraising/crm | master | +18 -1 | Add utm medium to failed recurring url |
Adding those would only work for a direct donation link. They have no effect on the Ways to Give page.
I might need more context here to give input. When does a failed recur email get sent out? What information might we want to report on and analyze? IE, would this affect multiple mediums / campaigns and would we want that level of granularity?
Based on @Pcoombe's comment, are there instances where 'dirty data' would come in and utm_ params would be misleading?
@EYener this is automatically sent when a recurring donation fails after 3 attempts. there are many ways it can fail so this is a generic email. It basically says "something weird happened and your recurring donation stopped, please sign up for another one". The link will send them to set up a new donation. I like the suggestion @CCogdill_WMF gave.
Ah cool! Thank you for explaining @DStrine. @CCogdill_WMF your suggestion makes sense to me! One more question, what were the utm_ params before / currently?
This is totally new as of like 2 months ago. We just figured it should have better tracking.
My understanding is the whole url is
Note that we need to bring this into the sprint when we start on https://phabricator.wikimedia.org/T255837
Change 619774 had a related patch set uploaded (by Mepps; owner: Mepps):
[wikimedia/fundraising/crm@master] Add utm medium to failed recurring url
Change 619774 merged by jenkins-bot:
[wikimedia/fundraising/crm@master] Add utm medium to failed recurring url
Again, this doesn't do anything on Ways to Give. There's no mechanism for Ways to Give to pass utm parameters in the URL onwards to the donation form, they will still have the default ones which are set on that page, currently utm_medium=Waystogive&utm_source=Waystogive&utm_campaign=C11_Waystogive
If you want me to add that feature, then I can, but no one has asked for it.
@Pcoombe thanks for the info. How much effort would that take? I will probably pause this task and wait until this is done. Also this isn't a super high priority for us.
Note from the fr-tech POV this is done - I just tested on Michael's record on live & the url in the email is
I don't think it will take too long, but it's not really a priority for me either with everything else that's going on.
Re-opening this.
We could add extra code in Ways to Give to actually pass through this utm data. However I realised that we could also just link from the email directly to a form with monthly pre-selected, which is all that the link on Ways to Give does anyway. Would save me some work, and save donors a click.
@MBeat33 would that work from a donor services perspective? Or would you prefer we still go via Ways to Give?
@DStrine I think it's just the extra javascript that @Pcoombe mentions above.
Since the links in the email are going to the WaysToGive page, @Pcoombe would have to update all the links on WaysToGive so that they run a bit of javascript code and append the same utm_medium that is on the incoming link.