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🎬 desktop-en-01 | Change banner text | ⏰ Nov 3rd
Open, Needs TriagePublic5 Estimated Story Points


We want to test the WMF's currently best performing banner text on English Wikipedia. The banners are based on last year's control banner.

Acceptance Criteria

  • Both control and variant banner
  • From the 2nd campaign day on, an additional sentence is displayed.
  • The variant banner contains the following banner text:

"To all our readers in Germany,

It might be awkward, but please don't scroll past this. This [day of the week], for the 1st time recently, we humbly ask you to defend Wikipedia's independence. 99% of our readers don't give; they simply look the other way. If you are an exceptional reader who has already donated, we sincerely thank you. We depend on donations averaging about € 22.81. [from 2nd campaign day on: Our fundraising appeal is displayed over [number of banner impressions] million times a day, but currently only [number of donors] people have donated.] If you donate just € 5, Wikipedia could keep thriving for years. Most people donate because Wikipedia is useful. If Wikipedia has given you € 5 worth of knowledge this year, take a minute to donate. Show the volunteers who bring you reliable, neutral information that their work matters. Thank you."

Implementation Notes

  • The values for the sentence are calculated by CampaignProjection.
  • Similar to the campaignDaySentence this additional sentence can be displayed conditionally.
  • CampaignDays can be supplemented by getDaysSinceCampaignStart()

Event Timeline

kai.nissen updated the task description. (Show Details)
kai.nissen updated the task description. (Show Details)Oct 21 2020, 9:24 AM
kai.nissen set the point value for this task to 3.Oct 21 2020, 12:29 PM
kai.nissen updated the task description. (Show Details)Oct 24 2020, 4:36 PM
kai.nissen removed the point value for this task.
kai.nissen updated the task description. (Show Details)Tue, Oct 27, 10:38 AM
kai.nissen set the point value for this task to 5.

@kai.nissen this one is ready for check on CN

@CorinnaHillebrand_WMDE There are some minor things that need fixing:

  • The average donation amount in the control banner should also be € 22.81.
  • The impressions-vs-donors sentence is already in the control banner, but should only be there from the 2nd campaign day on.

And one more thing that wasn't mentioned in the task description:

  • The yellow info icon (from the German banners) should be in these banner, too.

updated the CTRL banner (donation amount, iVd sentence) + info icon in both ✔

@CorinnaHillebrand_WMDE Sorry, one more change request for this:

  • Can you add the campaign day sentence to the variant banner after "don't scroll past this" (the first sentence)?

And another one I also mentioned for mobile-en-01: The translation of "Spendenkonto" got lost. It should be "Donation account".

AbbanWMDE moved this task from Deploy to Done on the WMDE-FUN-Funban-2020 board.Thu, Nov 5, 7:25 AM