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Set up Central Notice Campaign
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Description

Central Notice Request: https://meta.wikimedia.org/wiki/CentralNotice/Request/Actionweek_2021

buckets: 1
banner diet: 100%
impression rate per user and per Banner: 3
mobile and desktop
not-logged in users
logged in user with up to 1.000 edits
visible in Germany, Austria and German speaking Switzerland (German Speaking Cantons: Bern, Luzern, Uri, Schwyz, Obwalden, Nidwalden, Glarus, Schaffhausen, Jura. The cantons of Bern, Freiburg, Wallis are bilingual), South Tyrol, Liechtenstein and Luxemburg

de.wikipedia.org
not sticky

(If we have problems with the swiss banners, Christine and Lantus can contact Elario for help)

Event Timeline

@kai.nissen

Just a short reminder, that the banner campaign should start at the 8th of March – Which is a public holiday in Berlin.

Aklapper removed a subscriber: WMDE-FUN-Team.

Moving WMDE-FUN-Team from subscribers to project tags so this task will show up on the WMDE-FUN-Team workboard

@kai.nissen

Just a short reminder, that the banner campaign should start at the 8th of March – Which is a public holiday in Berlin.

We can (and should) prepare the campaign setup by the end of the week. If all is set, Central Notice will automatically start displaying the banners to users.

@kai.nissen

Just a short reminder, that the banner campaign should start at the 8th of March – Which is a public holiday in Berlin.

We can (and should) prepare the campaign setup by the end of the week. If all is set, Central Notice will automatically start displaying the banners to users.

Perfect :)
The banners can be displayed in the morning as early as 08:00 or even earlier.

We have just realised that there is a small overlap with the Internation Womens Day Central Notice (which at the moment is running until the 10th of March). I contacted the responsible Central Notice Admin if we find a solutions which grants us a higher diet than 50% on those first days.
There is a small chance, that as a result we start the campaign a day later.

Will update here asap

@kai.nissen
here the promised update - I have not heard anything from Ciell. But Martin (WMDE) checked and said that in opposite to the CN request the womans day campaign is not shown to not logged in users. So there will be minimal overlap.
So, I would say: Go ahead :)

@kai.nissen @DerHexer
Hey, as also written per Mail:

the banners are the "wrong" way round: I was shown the "Aktionswoche - jetzt" Banner. That is the banner for next week.
For this week we need the Banner with the dates, when Actionweek is hapening

Indeed, I've flipped the banners. Thanks for the ping.

@kai.nissen

The first week of the campaign is coming to an end.
I wanted to check the Central Notice for next week with you.

We would link the new banner to the live activation of the landing page phase 2.
Here we plan to go live around 07:00. Therefore, we would like to switch the banners from 07:00 (A banner break from midnight until this time is fine for us).

And please make sure that the correct banner is running because I don't know if @DerHexer had already corrected it on Monday :)

@kai.nissen @DerHexer

Hey,
Christine just texted me and asked that we move the banner to 09:00.
Contrary to the plan, the landingape is not ready yet and there is still an emergency meeting on Monday morning at 07:00.

So please play the banner only from 09:00 onwards.
As I am writing this on Friday at 18:43, I am aware of the danger that this will not be read in time. Please excuse the hassle.

I'll also ping Martin again by email.

Banner campaign will start on Monday, 8:00 UTC (= 9:00 CET). Correct banners should be attached.

Yes, I can confirm that everything is set up correctly for the banner campaign to start. Please make sure to enable the campaign once the landing page is ready.

@kai.nissen @Merle_von_Wittich_WMDE

Yes, I can confirm that everything is set up correctly for the banner campaign to start. Please make sure to enable the campaign once the landing page is ready.

*Q.* Is there anything that I need to change in our daily reports (see: T274563) to follow up with the ongoing changes mentioned in this ticket? Thanks.

Yes, I can confirm that everything is set up correctly for the banner campaign to start. Please make sure to enable the campaign once the landing page is ready.

@AbbanWMDE @gabriel-wmde
Hey can one of you enable the campaign (WMDE_wp20_aktionswoche) on meta?
I do not have the rights for the action for this.

@kai.nissen @Merle_von_Wittich_WMDE

Yes, I can confirm that everything is set up correctly for the banner campaign to start. Please make sure to enable the campaign once the landing page is ready.

*Q.* Is there anything that I need to change in our daily reports (see: T274563) to follow up with the ongoing changes mentioned in this ticket? Thanks.

Hey @GoranSMilovanovic
we are now in the second week of the campaign - the trackingtag is now different, otherwise everything stays the same :)

Yes, I can confirm that everything is set up correctly for the banner campaign to start. Please make sure to enable the campaign once the landing page is ready.

@AbbanWMDE @gabriel-wmde
Hey can one of you enable the campaign (WMDE_wp20_aktionswoche) on meta?
I do not have the rights for the action for this.

@DerHexer enabled the campaign for us :) - nothing to do anymore

it seems that the X-click area in the new mobile campaign is as restrictive as the pre-campaign mobile banners in the beginning. In order to x-click the banner you need to be very precise. Otherwise you will get redirected to the landingpage. In order to avoid those visits by accident (and to mess up webanalytics), you might want to enhance the x-click area on the new mobile banner.

@Merle_von_Wittich_WMDE

... trackingtag is now different...

How is it different? I must have missed that from the Campaign doc.

@Merle_von_Wittich_WMDE

... trackingtag is now different...

How is it different? I must have missed that from the Campaign doc.

Sorry for the confusion:
the trackingtag from the landingpage is still the same.

My comment was in regard to the banner names - we have now the following banners:

WMDE_wp20_aw_b1_desktop
WMDE_wp20_aw_b1_ipad
WMDE_wp20_aw_b1_mobile

@Merle_von_Wittich_WMDE Thank you. Nothing needs to be changed in analytics then.