Donors are a part of our community who have given to the Wikimedia movement financially. We believe that some of them have the potential to also give to the movement through contributing to the wikis.
After a fundraising campaign, donors are asked to fill out a survey about their donation experience. One of the questions asks if they would like to learn more about editing. So far, little has been done with those responses, and we want to try contacting those respondents via email to ask them to create accounts and start editing.
A fundraising campaign recently ran in Latin America, and we plan to test this idea in that context. In June/July 2021, we plan to send emails to those donors who said in the post-donation survey that they are interested in editing.