DoD:
- spend one hour just checking if this works locally and report back here.
FrTech, a few of us were discussing the Apple Pay flow. There are currently two clicks on an Apple Pay button required to get to the Apple Pay checkout which can be viewed on the Apple Pay tab in this workbook https://docs.google.com/spreadsheets/d/1Sah7uDHG3yktxnEi5nI-TkpBm4gu0jDO5pjkDq9F8A8/edit#gid=662051667. The desire is to reduced the flow if possible to one click on the Apple Pay button to get to payment details. Is this possible?
Further to the internal observations, we are trying to initiate co-marketing activities with Apple and they can't endorse Wikimedia in their marketing efforts unless we optimize our flow as follows (from Apple):
- For Apple Pay, a better user experience, which will convert at a higher rate, is simply to move the ‘Donate with Pay’ button up to the page where the user is selecting their donation denomination.. (Currently it seems that you’re taking the use to a new page so that amazon pay or paypal can then run their pop-ups/redirects.) Apple Pay is more integrated into the OS, so you don’t need this extra step. Moving it up one page and defaulting to Apple Pay (i.e. showing it first) for Apple Pay users will lead to higher donation rates. We see this time and again across different transaction experiences.
Apple Pay is also currently below the fold on the web page. We highly recommend moving it up to be the first option for iOS and macOS users. See first image below.
- On mobile web the ‘Donate with Pay’ button (and the ‘Donation amount’ text) doesn’t appear to be centered on the page, or sized appropriately. See second image below. (Of course, if you move the button up one screen, this won’t be an issue.)
I don't expect us to yield to Apple's requirements but raising this for input on what may be possible in optimizing since we internally had similar thoughts. Thanks