@RHo -- this goes to you first for a quick design. We're just making an MVP version of this idea to try with the GLAM events.

Will this CTA be permanent?
Is this CTA private (aka only accessible through the campaign) or could be made public (offered as a default filter)?

Can we imagine to scale and offer other CTAs, setup by other community offers? (It would be up to the event host to tell their attendees to click on the right one.)

In T301028#7689525, @Trizek-WMF wrote:

Will this CTA be permanent?

I believe it will initially be only for the campaigns first.

Is this CTA private (aka only accessible through the campaign) or could be made public (offered as a default filter)?

Yes, initially we would only offer it to newcomers who sign up via a specific campaign create account page.

Can we imagine to scale and offer other CTAs, setup by other community offers? (It would be up to the event host to tell their attendees to click on the right one.)

Yes I believe so. The original mock is in support of an idea to offer campaign-specific filter tags that can easily be set-up by event hosts, with the ability for hosts to activate/deactivate and target to specific groups. However for this first instance I believe it will be a one-off private CTA.

@RHo -- are your "proposed designs" A and B two different options? Or two things that you think should both exist? Also, the second image you included in the task description isn't loading for me. Can you see it?

In T301028#7695866, @MMiller_WMF wrote:

@RHo -- are your "proposed designs" A and B two different options? Or two things that you think should both exist? Also, the second image you included in the task description isn't loading for me. Can you see it?

Ack sorry @MMiller_WMF, I updated the mock to show the empty state but didn't update the task. It's there now, along with clarification that B can work either in tandem with A or as on its own. Realistically proposal B speaks more to adding more advanced/granular topic filtering capability requested in T297117, but thought I would paste here to show how campaign filters could fit into a more granular filtering system.

In T301028#7696924, @RHo wrote:

In T301028#7695866, @MMiller_WMF wrote:

@RHo -- are your "proposed designs" A and B two different options? Or two things that you think should both exist? Also, the second image you included in the task description isn't loading for me. Can you see it?

Ack sorry @MMiller_WMF, I updated the mock to show the empty state but didn't update the task. It's there now, along with clarification that B can work either in tandem with A or as on its own. Realistically proposal B speaks more to adding more advanced/granular topic filtering capability requested in T297117, but thought I would paste here to show how campaign filters could fit into a more granular filtering system.

Thanks for adding the mockups and updating the description, @RHo. @RHo, if the design for A is finalized, could you let us know so that we can begin working on it?

I'll some thoughts below, which others should feel free to disagree with me on:

• I don't think we can do concept B in the time we have available to us, noting the deadline for the first event (March 11), the Growth team roadmap, and other work currently in progress.
• overall I think we should err on the side of building this as a one-off, without attempting to generalizate, because of time and resource constraints. Proper support for campaigns should happen when we have time allocated to work on it in a more planned way.
• We will have a custom landing page T301097: Account creation: GLAM event landing page for the events.
  • Users create accounts via that page will have a preference set, something like growthexperiments-campaigns to a value of [ "$campaignName" ];
    • For existing users, we can offer a browser console snippet like ge.enableArgentinaCampaign().
  • on Special:Homepage, the suggested edits module topics filter can check if the user is in a campaign group, and if so, display the topic CTA from mockup A in this task. Details in T301029: Account creation: GLAM event topic availability
• As for what happens after "GLAM Argentina" is selected, let's discuss that in T301030: Account creation: getting articles about Argentina, Chile, and Mexico into the Suggested Edits module

In T301028#7710456, @kostajh wrote:

In T301028#7696924, @RHo wrote:

In T301028#7695866, @MMiller_WMF wrote:

@RHo -- are your "proposed designs" A and B two different options? Or two things that you think should both exist? Also, the second image you included in the task description isn't loading for me. Can you see it?

Ack sorry @MMiller_WMF, I updated the mock to show the empty state but didn't update the task. It's there now, along with clarification that B can work either in tandem with A or as on its own. Realistically proposal B speaks more to adding more advanced/granular topic filtering capability requested in T297117, but thought I would paste here to show how campaign filters could fit into a more granular filtering system.

Thanks for adding the mockups and updating the description, @RHo. @RHo, if the design for A is finalized, could you let us know so that we can begin working on it?

Yes, Design A for the campaign is good, and perhaps there is flexibility for multiple tags in this group for looser and tighter searches around the Argentina topic.

I'll some thoughts below, which others should feel free to disagree with me on:

• I don't think we can do concept B in the time we have available to us, noting the deadline for the first event (March 11), the Growth team roadmap, and other work currently in progress.
• overall I think we should err on the side of building this as a one-off, without attempting to generalizate, because of time and resource constraints. Proper support for campaigns should happen when we have time allocated to work on it in a more planned way.

Agree with this, and we do have T297117 as a task to capture the longer term user case for more specific topic searches at least.
Having said that, I've just posted option C riffing on an idea you had earlier that could be worthwhile doing along with A, time pending.

• We will have a custom landing page T301097: Account creation: GLAM event landing page for the events.
  • Users create accounts via that page will have a preference set, something like growthexperiments-campaigns to a value of [ "$campaignName" ];
    • For existing users, we can offer a browser console snippet like ge.enableArgentinaCampaign().
  • on Special:Homepage, the suggested edits module topics filter can check if the user is in a campaign group, and if so, display the topic CTA from mockup A in this task. Details in T301029: Account creation: GLAM event topic availability
• As for what happens after "GLAM Argentina" is selected, let's discuss that in T301030: Account creation: getting articles about Argentina, Chile, and Mexico into the Suggested Edits module

In T301028#7712487, @RHo wrote:

In T301028#7710456, @kostajh wrote:

In T301028#7696924, @RHo wrote:

In T301028#7695866, @MMiller_WMF wrote:

@RHo -- are your "proposed designs" A and B two different options? Or two things that you think should both exist? Also, the second image you included in the task description isn't loading for me. Can you see it?

Ack sorry @MMiller_WMF, I updated the mock to show the empty state but didn't update the task. It's there now, along with clarification that B can work either in tandem with A or as on its own. Realistically proposal B speaks more to adding more advanced/granular topic filtering capability requested in T297117, but thought I would paste here to show how campaign filters could fit into a more granular filtering system.

Thanks for adding the mockups and updating the description, @RHo. @RHo, if the design for A is finalized, could you let us know so that we can begin working on it?

Yes, Design A for the campaign is good, and perhaps there is flexibility for multiple tags in this group for looser and tighter searches around the Argentina topic.

OK, thanks!

I'll some thoughts below, which others should feel free to disagree with me on:

• I don't think we can do concept B in the time we have available to us, noting the deadline for the first event (March 11), the Growth team roadmap, and other work currently in progress.
• overall I think we should err on the side of building this as a one-off, without attempting to generalizate, because of time and resource constraints. Proper support for campaigns should happen when we have time allocated to work on it in a more planned way.

Agree with this, and we do have T297117 as a task to capture the longer term user case for more specific topic searches at least.
Having said that, I've just posted option C riffing on an idea you had earlier that could be worthwhile doing along with A, time pending.

Sounds good, we will try to do it.

• We will have a custom landing page T301097: Account creation: GLAM event landing page for the events.
  • Users create accounts via that page will have a preference set, something like growthexperiments-campaigns to a value of [ "$campaignName" ];
    • For existing users, we can offer a browser console snippet like ge.enableArgentinaCampaign().
  • on Special:Homepage, the suggested edits module topics filter can check if the user is in a campaign group, and if so, display the topic CTA from mockup A in this task. Details in T301029: Account creation: GLAM event topic availability
• As for what happens after "GLAM Argentina" is selected, let's discuss that in T301030: Account creation: getting articles about Argentina, Chile, and Mexico into the Suggested Edits module

OK, let's start with option A, and then option C could be a stretch goal (and maybe a separate task).

Hi @RHo, to confirm for the March campaign, is it the case that only "GLAM Argentina" would be shown and users can’t pick their campaign (only whether to filter based on the campaign group they’re in)?

Change 763109 had a related patch set uploaded (by Gergő Tisza; author: Gergő Tisza):

[mediawiki/extensions/GrowthExperiments@master] Add custom ORES topic clone for Argentina campaign

https://gerrit.wikimedia.org/r/763109

In T301028#7713081, @mewoph wrote:

Hi @RHo, to confirm for the March campaign, is it the case that only "GLAM Argentina" would be shown and users can’t pick their campaign (only whether to filter based on the campaign group they’re in)?

Hi @mewoph - my understanding is that participants in the March event(s) will have this filter pre-selected when they create an account, but that they can go ahead and change the filters as normal with any other newcomer. @MMiller_WMF and @kostajh please correct if this is not the case.

One consideration is that this would offer flexibility to have multiple campaign topic filters for the one event, with say GLAM Argentina being the default selected topic, along with additional wider/different filtered sets of topics available for selection – eg., another broader keyword filter could be called something like Argentina, and another one for GLAM LatAm.

@mewoph, @kostajh - based on the above comment (https://phabricator.wikimedia.org/T301028#7714663) the Glam filter should be pre-selected (along with with "Add a suggested image task type).

In T301028#7714663, @kostajh wrote:

In T301028#7714619, @RHo wrote:

In T301028#7713081, @mewoph wrote:

Hi @RHo, to confirm for the March campaign, is it the case that only "GLAM Argentina" would be shown and users can’t pick their campaign (only whether to filter based on the campaign group they’re in)?

Hi @mewoph - my understanding is that participants in the March event(s) will have this filter pre-selected when they create an account, but that they can go ahead and change the filters as normal with any other newcomer. @MMiller_WMF and @kostajh please correct if this is not the case.

That is my understanding too, with the clarification that "GLAM Argentina" is applying a topic search for "argentina" (T301030). So new users would have:

• GLAM Argentina topic selected (which on the backend is doing a topic search for "argentina" / Geography.Countries.Argentina )
• imagerecommendation variant, so "Image suggestions" is their default enabled task type

The current behavior:

• create an account with https://cs.wikipedia.beta.wmflabs.org/w/index.php?title=Speci%C3%A1ln%C3%AD:Vytvo%C5%99it_%C3%BA%C4%8Det&campaign=growth-glam-2022&geNewLandingHtml=1&geEnabled=1&geForceVariant=imagerecommendation
• "Add a suggested image" will be pre-selected
• GLAM topic(s) will not be pre-selected

Hi @Etonkovidova — I think the requirement may have been from before we decided to have a single campaign with all the special topics shown to all users. With this implementation we don't have a way of distinguishing which country to preselect.

In T301028#7745603, @mewoph wrote:

Hi @Etonkovidova — I think the requirement may have been from before we decided to have a single campaign with all the special topics shown to all users. With this implementation we don't have a way of distinguishing which country to preselect.

Thanks!

The screenshots from cs betalabs to compare with mockups and production.

betalabs desktop	betalabs mobile

hi @kostajh - is there/should there be a different task filed to add the extra GLAM Argentina (extended) filter (and respective (extended) filter for Chile and Mexico filters)? Or is *this* task where those additional filter will also be included?

In T301028#7745907, @RHo wrote:

hi @kostajh - is there/should there be a different task filed to add the extra GLAM Argentina (extended) filter (and respective (extended) filter for Chile and Mexico filters)? Or is *this* task where those additional filter will also be included?

We can do it as part of this task, I think.