This task is for making the landing pages that will be used for upcoming fundraising campaigns in Latin America, India, South Africa.
Campaign summary: The fundraising team will run Thank you banners after these campaigns, thanking readers and donors for their support. The idea is to have a “learn to edit” variant of the banners to test alongside our normal Thank you banners.
Request Description: Create landing pages for readers clicking on the CTA from the thank you banners in English, Spanish (Latin American) and Portuguese (Brazilian). URL parameters are in parentheses.
- Latin America - English (campaign=tybanner-latam-en-2022)
- Latin America - Spanish (campaign=tybanner-latam-es-2022)
- Latin America - Portuguese (campaign=tybanner-latam-pt-2022)
- India - English (campaign=tybanner-in-en-2022)
- South Africa - English (campaign=tybanner-za-en-2022)
Our Latin America bundle includes Argentina, Brazil, Chile, Colombia, Peru, Mexico, Uruguay.
List of landing pages needed: 5 total forms of landing pages, each with desktop and mobile versions.
Describe user experience after account creation for each page: Users will click on the “learn to edit” CTA on the thank you banner and come to a generic newcomer page, then be brought to the homepage. They will not go to the welcome survey (even in Spanish Wikipedia even though the welcome email campaign is running there).
Creative assets to be provided: Image(s) for desktop version, (Smaller) image(s) for mobile version, Text copy for desktop, (Reduced) text copy for mobile. Landing pages will have the same heart image as mentioned in this example.
Format of assets: Text for desktop and mobile versions of landing pages.
Text copy: Fundraising: TY Banner landing pages copy
Specify placement of assets for each page: (please use this example to describe the placement of assets for both desktop and mobile versions - where should the image or video go, where should the bolded or non-bolded text go, etc.) Exactly the same design as example
Include standard data disclaimer: Yes
- English: By creating your account on this page, it will be associated with this campaign for experience and analysis purposes.
- Spanish: Al crear tu cuenta en esta página, será asociada a esta campaña con fines relacionados con la experiencia y el análisis.
- Portuguese: Ao criar sua conta nesta página, ela será associada a esta campanha para fins de experiência e análise.
Campaign dates: June 21 launch, but we would need links by June 7 to allow time for banner coding
Deadline date for providing assets (we will need at least a couple of weeks for testing and making changes): May 2
Name of final approver of the campaign materials: Haley Nordeen & Thea Skaff
Test URLs:
| # | Campaign scope | Language | wiki project | campaign URL pattern | Beta URL | Test URL | Prod URL |
| 1 | Latin America | English | enwiki | campaign=tybanner-latam-en-2022 | desktop, mobile | desktop, mobile | desktop, mobile |
| 2 | Latin America | Spanish | eswiki | campaign=tybanner-latam-es-2022 | desktop, mobile | desktop, mobile | desktop, mobile |
| 3 | Latin America | Portuguese | ptwiki | campaign=tybanner-latam-pt-2022 | desktop, mobile | desktop, mobile | |
| 4 | India | English | enwiki | campaign=tybanner-in-en-2022 | desktop, mobile | desktop, mobile | desktop, mobile |
| 5 | South Africa | English | enwiki | campaign=tybanner-za-en-2022 | desktop, mobile | desktop, mobile | desktop, mobile |
