Similarly to previous pilot work that involved landing pages (e.g. T286796), we want to produce funnel numbers for this campaign. There was a treatment landing page and a control landing page, so we want to have one set of numbers for each. These aggregate counts results will be combined with the counts from the marketing vendor about the top parts of the funnel (ads served, clicks) to create a picture of the full funnel.
- The campaign was only on eswiki.
- The campaign ran from May 3 to May 31.
- On May 18, the ad spend was changed from 90/10 (treatment/control) to 70/30.
The other tasks in the epic contain the URLs and parameters that indicate the treatment and control landing pages. These are the numbers we need, broken out by treatment and control.
- Clickthroughs (approximated through page loads of the landing pages by distinct IP addresses)
- Account creations
- Constructive activations